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Is video or multimedia an option for your business? How do you get started? How steep is the learning curve?
Paula Lerner and Gail Mooney, two accomplished still photographers, are expanding their markets and the reach of their work through the use of multimedia and video. Come learn how photographers can apply their skills to these new outlets. Lerner and Mooney will share their work; discuss the basics of each medium, the critical nature of good audio and careful lighting. This is a four-hour seminar.
Seminar Topics:
* Technology is changing how our clients communicate
* An introduction to multimedia
* An introduction to video
* Capture considerations for both mediums
* The importance of good audio
* The importance of good lighting
* Equipment considerations
* Making the business side work
The speakers:
"Gail and Paula have laid out a plan of how professional photographers can make the jump from still printed images into mulitmedia and video. With practical information and real world scenarios, they don't pull any punches."
-Richard Kelly
"Gail's enthusiasm is contagious. I walked out of her seminar with a sense of excitement and revitalized energy."
-Robert Johnson
"I had been struggling with my first multimedia piece and Paula's presentation gave me the confidence and tools to move my work forward."
-Rebecca Sullivan
© 2008
 Paula Lerner's passion for photographing people has taken her from the Amazon to Afghanistan. Since 1985 she has been commissioned by a wide variety of national and international clients in addition to pursuing her own projects. Her client roster includes Smithsonian, washingtonpost.com, Harvard, Children's Hospital Boston, Boston University and Business Week. Paula has experience in producing major multimedia features for journalistic venues as well as applying the same audio/visual storytelling skills to presentations for business and institutions. Although she continues to shoot still assignments, more and more of her time is focused on producing multimedia for both journalistic and commercial clients. She is currently at work on a long term project on women in Kandahar, Afghanistan. In this session she will discuss this transition and how multimedia can be both a profitable business option in addition to being an outlet for personal projects.
© 2008
 Gail Mooney, along with her partner Thomas Kelly, run Kelly/Mooney Productions, a visual communications company in New Jersey. Gail has 30 years of experience in still photography, shooting for international magazines, major corporations and advertising agencies. Gail started shooting 35mm motion footage for stock in 1996, and in 1999 started producing and shooting video projects. Since then, her company has become fully integrated with multimedia. She has also produced two short documentaries: The Delta Blues Musicians and Through the Hearts and Hands of Children about the New Jersey Youth Symphony. She is currently working on a multimedia documentary about two diverse high school groups retracing the Civil Rights Freedom Ride of the 1960's. Gail sees many opportunities for still shooters to expand into video and multimedia, and she feels that this is just the beginning of how technology will transform how we, as visual communicators, will deliver our message in the future.
Costs
* $40.00—ASMP Member
* $0.00—ASMP Leader
* $75.00—Non-member
* $65.00—Professional Association member *
* $25.00—Student *
When
1/9/2010
9:00 AM – 1:00 PM Baltimore, MD
Dan Whipps Photography Studio, 5513 Selma Avenue
Click here to register.
Are your clients asking for more and paying less? Are your costs increasing? Are you struggling with how to determine your fees? And, what about talking to clients about price?
Susan Carr presents a candid discussion on licensing and pricing your work. Take the mystery out of determining your fees and setting licensing terms. Get real world strategies for pricing in this tough business climate. Learn how to sell your prices with confidence.
This Practical Seminar Includes:
* What you need to know about copyright.
* A real world look at how to license photography.
* Why are copyright, licensing and pricing connected?
* Pricing models.
* Learn the steps to determining what to charge.
* Selling your price.
Registration Workshop
In conjunction with Susan Carr's "What Do I Charge?" seminar, ASMP is offering a two-hour free workshop on registering your images with the Copyright Office. The workshop is open to ASMP members and non-members. The workshop will outline step-by-step The ASMP Best Practices for Registering Your Photographs and each participant will set up a template to make future image registration easy. Go here for details and registration.
The speaker:
"Best two hour business session I have seen in years."
Tony Bonanno
"Inspiring and informative."
Holly Horner
"I really like how Susan interweaves examples into the topics she covers."
Christopher C. Bayne
© Rachel Holland
Photo © Rachel Holland
 Susan Carr is an architectural and fine art photographer based in Chicago. She specializes in architectural photography and has been in business for over twenty years. Her photographs are included in corporate and private collections, most notably the Pfizer Corporation and the Museum of Contemporary Photography.
A past president of ASMP, Susan has long been dedicated to the advocacy and education of fellow photographers. Susan organized and managed the highly successful ASMP Strictly Business 2 conferences and currently oversees ASMP's educational seminars. Susan is the editor of the latest ASMP Professional Business Practices in Photography (2008), published by Allworth Press.
When
2/4/2010
7:00 PM – 9:00 PM Baltimore, MD
University of Maryland Baltimore County, Albin O. Kuhn Library Gallery, 1000 Hilltop Circle
Costs
Please click the "Register Online" link to see the price list for a specific location.
ASMP Baltimore is proud to present you an evening with Canon Explorer of Light photographer, Vincent Laforet.
www.vincentlaforet.com
Vincent Laforet is a Los Angles based commercial photographer and director. He has shot on assignment for Vanity Fair, The New York Times Magazine, National Geographic, Sports Illustrated, Time, Newsweek, and Life Magazine. His approach to aerial photography has been singled out as one of the most unique and interpretive amongst photographers today. Vincentʼs fine art prints are exhibited in galleries internationally including the International Center of Photography in New York City, and Visa Pour L'Image in Perpignan, and are included in numerous private collections. In 2006, Laforet modified his staff position at The New York Times to become The Times' first national contract photographer. Recently, He has begun working in video utilizing camera systems such as the Red One and Canon 5d MKII.
Vincent was recognized as one of the "100 Most Influential People in Photography" by American Photo Magazine in 2005 and was named one of the "30 photographers to watch under 30" by PDN in 2002. He and four other photographers were awarded the Pulitzer Prize in Feature Photography for their post-9/11 coverage overseas in 2002. His work has been recognized in the Communication Arts Annual, PDN Annual, The SPD Magazine Cover of the Year, The World Press Photo Awards, The Pictures of the Year Competition, The Overseas Press Club, The National Headliners Awards and The Pro-Football Hall of Fame. Vincent is a Canon Explorer of Light and Canon Printmaster and serves as consultant to companies such as Apple, Bogen, Lexar, and X-Rite.
Vincent will be present work form the past 19 years and share behind the scenes stories and videos from some of his more successful assignments and recent filmmaking projects.
Monday, October 26, 2009
7:30 pm
Loyola College
Knott Hall (Room B03)
4501 N. Charles Street
Baltimore, MD 21210
FREE for all members and non-members! Bring a friend.
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Wednesday September 23rd
 In difficult times, creative vision is the key to economic survival. Former National Geographic photographer Dick Durrance uses stories and images from photographing combat in Vietnam, articles and books for National Geographic, global advertising campaigns, and the worlds great golf courses to inspire you to focus your creative vision on the challenges you face. He ignites your passion for fresh ideas, reminding you that creative vision doesnnt just come from seeing what is but from imagining what can be! He inspires you to harness your gifts, develop your skills, and build the teamwork you need to create fresh opportunities. He will help you to not only survive but flourish, fulfilling your dreams for yourself, your family, and your community. Today Dick travels across the country speaking to everyone from high school students to high-level executives. Because photography is a universal language and creating opportunities a universal quest, he reaches out and connects with audiences in all walks of life, reminding them that when we create new opportunities, we honor the gift of life.
Visit Dick's website
When:
Wednesday September 23, 2009 @ 7pm
Where:
Maryland Institute College of Art
Falvey Hall (Located in the Brown Center)
1300 Mount Royal Avenue
Baltimore, Maryland 21217
Maps & Directions
Cost:
FREE for all members and non-members! Bring a friend.
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